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Glimpses
of Indian History
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Excellent
Indian Organizations
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India
is being run by excellent organizations. Indians run
these world-class organizations. In fact these organizations
are the success stories of Indian initiative. India's
entrepreneurs and managers are showing to the world
that they can bring excellence in successfully running
the organization. These organizations are of world-class
organizations, which have, potential to become Indian
Multinational in near future. We have taken 20 organizations,
which are known for excellence in their business operations
and initiatives. The companies have been selected on
different criteria. But one thing which is common to
all that these are private initiatives and reminder
of fabled Indian entrepreneurship. The second factor
that is common to all these organization that they have
made substantial difference in their field of activities.
They have generated wealth, created employment and have
made India proud in the eyes of the world. There are
many companies, which have gone global and may become
Indian multinational in coming decade.
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1.
Reliance
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2.
Tata Tea
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3.
Tata Motors
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4.
SEWA
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5.
Jet Airways
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6.
AMUL
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7.
Dabbawala
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8.
Infosys
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9.
Moser Baer
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10.
Ranbaxy
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11.
Asian Paints
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12.
AMUL
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13.
ICICI Bank
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14.
WIPRO/daksh services
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15.
BIOCON
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16.
TVS MOTOR/e-choupal
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17.
AIRTEL/NIRMA
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18.
Hero Group
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19.
Bajaj Auto/Spectramind
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20.
KVC/ Lijjat Papad
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21.
TCS
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22.
I-Flex solutions? Dr. Reddy's Lab
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Reliance
industries have become India's no private sector company
with profits close to a billion dollars and sales of
$ 16.8 billion. It is Fortune 500 League Company. It
is among the world's to 30 energy / petrochemical companies
by profits and amongst the top 50 by sales. The figures
of Reliance are awesome by any standard. Reliance's
turnover is 3 percent of India's GDP, exports of Rs.
11,900 crore are 5 percent of the country's, and market
cap roughly 7 percent of the BSE's. Reliance is the
second largest player in the world in Polyester, third
largest in Paraxylene, fifth largest in PTA. Reliance
turnover has grown at a cumulative rate of 32 percent
over 10 years, and profit at close to 30 percent. Reliance
made the largest gas discovery in the world in 2002,
of 7 trillion cubic feet, which is also India's biggest
gas discovery in nearly three decades. Experts argue
that what makes Reliance an excellent organization is
the clarity of vision over the long term. No deviance
from integration, backward or forward, and value-addition.
It has precise understanding of project implementation.
Its world-class, world-scale plants make Reliance competitive
on a global scale. Conservative financial management
backs its aggressive growth strategy. Reliance is known
for empowerment of its workforce, and spotting the best
talent for a particular project.
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Tata
Tea and its subsidiary Tata Tetley represent the second-largest
branded tea portfolio in the world. With six major brands
in the Indian tea market and a significant presence
in 35 countries, Tata Tea is one of India's first multinational
companies. Tata Tea's operations span the entire value
chain in tea, from its cultivation on the company's
51 tea estates to the manufacture of black tea and its
distribution-a "tea bush to tea cup" company.. With
an area of 26,500 hectares under tea cultivation, Tata
Tea produces around 60 million kg of black tea and 2
million kg of instant tea annually. Tetley is the second
biggest tea bag brand worldwide, with sales in a number
of key markets across the globe. Tetley is a brand leader
in both the UK and Canada, is a well-established major
brand within both the USA and Australian tea markets,
and has a developing presence in France, Poland and
Russia. Tetley also holds brand leadership or significant
shares within a number of other world tea markets Research
and development at Tata Tea cover the entire gamut of
tea operations, from its cultivation and manufacture
to its packaging operations. The company has full-fledged
research and development centres at Munnar in Kerala
and Teok in Assam, and a product development laboratory
at Bangalore. The company has its headquarters in Calcutta,
and 53 tea gardens and 1 coffee estate at several locations
around the country, with a total grant area of around
54000 ha, of which around 26000 ha is under tea cultivation.
The company has a workforce of 59740 employees at its
various locations.
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Established
in 1945, Tata Motors entered into collaboration with
Daimler Benz of Germany in 1954 to manufacture commercial
vehicles. The collaboration ended in 1969. Tata Motors
has since grown from strength to strength.The Company
has spread its manufacturing facilities across India
by setting up plants at Jamshedpur and Pune . This is
coupled with a nation-wide sales, service and spare
parts network. The Company enjoys a significant demand
in export markets like Europe, Australia, South East
Asia, Middle East and Africa. The Company's vehicles
are seen in all the continents.In August 2003, Tata
Motors produced its 3-millionth vehicle, reaching a
landmark that exemplifies the company's ambition and
progress. Tata Motors rolled out the first City Rover
to be shipped to MG Rover, the renowned British automobile
company. This is perhaps the first time that an Indian-engineered
automobile is going back overseas, and will actually
be used by an upscale European manufacturer with its
badge. When one thinks about how India, post independence,
developed its own cars by borrowing from foreign designs,
it has turned things on its head. This is an enormous
vote of confidence in the capabilities and systems of
Tata Motors.
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Jet
Airways
is a success story in the Indian aviation industry and
one of the fastest growing airlines in the world. It
is widely recognized as "India's Best and world-class
Domestic Airline". Jet Airways was set up On May 5,
1993. The focus of the company from the very beginning
was to emerge as the "Businessman's Preferred Airline".
This led to a product and service design that aimed
at world class norms in professional service and efficiency,
beginning with the choice of aircraft itself. To achieve
world class norms in service, Speed wing (a British
Airways subsidiary), assisted in conducting a programme
on Customer Service Excellence for staff across functions
at all levels.
JET
AIRWAYS have achieved the status of the largest
private domestic airline in India. The figures speak
for the achievement of the airline-from 4 aircraft in
1993-94 to 41 aircraft in February 2003; from 12 destinations
in 1993-94 to 41 destinations in February 2003; from
24 daily flights in 1993-94 to over 250 flights in February
2003. In the process, it has carved out a market share
of over 46% (estimated 2002-2003). JET Airways' emphasis
on technology and on time performance is one of the
key factors of its spectacular success. It flies Modern
and Next Generation aircraft and maintain a young aircraft
fleet (with an average age of 3 years as on March 2003),
making it one of the youngest fleet in the world. Jet
Airways operates over 255 flights daily to 41 destinations
across the country. The rapid expansion of our route
network has given the prestigious
Air
Transport World Award 2001 for Market Development.
We strive to provide service of the highest standard
to our customers, both on ground and in-flight. Jet
Airways is one of the few airlines in the world to receive
the ISO 9001 certification for our in-flight services.
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TCS
was established in 1968, its founding was based on the
understanding that the management problems in Indian
industry could be resolved through the effective use
of information technology. Strong linkages with academia,
workplace professionalism, and in-house training and
learning helped TCS lay the foundation for growing into
a world-class organization. It invested heavily in software
engineering practices and standards, software quality
assurance, software project management, software processes,
and research and development in software engineering
and technology. For several years now TCS has been India's
largest IT enterprise, as well as Asia's largest independent
software and services organization. It is the single
largest software services exporter from India, and service
clients in over 55 countries around the world. With
over 100 branches globally, TCS is truly transnational
in character and reach. It employs over 24,000 consultants
and serves hundreds of clients, providing IT and business
consulting services to organizations in government,
business and industry in India and abroad. Its revenue
has reached to Rs 5,012 crore ($ 1.04 billion) 2003.
TCS
offerings are varied, and straddle many different industries,
such as finance and banking, insurance, telecommunications,
transportation, retail, manufacturing, pharmaceuticals
and utilities. Its clients include small, medium and
large companies, and consulting engagements vary from
a few person-months to hundreds of person-years in effort.
TCS work's has spanned a range of activities, from strategy
consulting and system integration services to offshore
development centers for some of the most sophisticated
software development in the world.
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India's
largest pharmaceutical company, Ranbaxy Laboratories
Limited, is today well positioned in its quest to become
a research-based international pharmaceutical company.
Ranbaxy is amongst the top 100 pharmaceutical companies
of the world. It has been rated the 9th largest Generic
Company Worldwide. The Company exports its products
to over 70 countries with ground operations in 34 and
manufacturing facilities in 7 countries. Ranbaxy is
getting 75% of its revenue from markets abroad. The
USA is the biggest market for the Ranbaxy. It attributes
its phenomenal growth to the vitality, innovation and
commitment of its over 8500-strong multi-cultural work
force. Spanning over half a decade, the company has
simultaneously created research assets and business
infrastructure in multiple markets. A very buoyant and
robust performance in the US, world's largest pharmaceutical
market has invigorated the company. Within five Years
of operations, Ranbaxy has not only successfully managed
the technical, regulatory, financial and logistic complexity
of this market but also set a benchmark for growth and
success.The Company's foray into Novel Drug Delivery
Systems has paid rich dividends in the form of unique
proprietary control release platform technologies. The
development of a unique once a day formulation of Ciprofloxacin,
which has been licensed to Bayer AG - originator of
this molecule has been a breakthrough success for the
company.
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Asian
Paints is India's largest paint company and ranks among
the top ten decorative coatings companies in the world
today, with a turnover of Rs 20.67 billion (USD 435
million). Over the course of 25 years Asian Paints became
a corporate force and India's leading paints company.
Driven by its strong consumer-focus and innovative spirit,
the company has been the market leader in paints since
1968. Today it is double the size of any other paint
company in India. It has also drawn on the world's latest
technology for its manufacturing capabilities in areas
like powder coatings and high-tech resins - thus ensuring
that its product quality lives up to exacting international
standards, even in the most sophisticated product categories.
The company places strong emphasis on its own in-house
R&D, creating new opportunities by effectively harnessing
indigenous creativity. Asian Paints operates in 23 countries
across the world. It has manufacturing facilities in
each of these countries and is the largest paint company
in nine overseas markets. It is also India's largest
exporter of paints, exporting to over 15 markets in
the Asia-Pacific region, the Middle East and Africa.
In 12 markets it operates through its subsidiary, Berger
International Limited and in Egypt through SCIB Chemical
SAE.
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SEWA
is a trade union registered in 1972. It is an organization
of poor, self-employed women workers. These are women
who earn a living through their own labor or small businesses.
Swashrayi Mahila Sewa Sahakari Bank is SEWA members'
largest cooperative, the first of its kind in India.
The self-employed women as shareholders own the bank;
their own elected Board of women workers formulates
policies. Qualified managers professionally run the
Bank accountable to the Board. SEWA Bank was established
in 1974 with 4000 members each contributed Rs.10 as
share capital. Today there are 93,000 active depositers.
In 1999, SEWA Bank celebrated 25 years of providing
financial services to poor, self-employed women. Always
in debt, our members initially raised the issue of their
need for credit so as to free them from the clutches
of money-lenders and traders, to enhance their businesses,
build up assets in their own name, for children's education,
for the several emergencies including illness that they
face and many other purposes. Swashrayi Mahila Sewa
Cooperative was the first of its kind. In fact, obtaining
Reserve Bank of India clearance for this women's bank
was itself a long struggle. But women were determined.
They persevered. They created banking systems suited
to their own needs and have steered their bank wisely
for over two decades. They own their bank and run it
themselves through their Board. It has always been financially
sound and viable, earning surpluses and dividends for
its shareholders.
Banking
with Women - 1999
| Activities |
No.of
Women |
Amount
(in lakhs of Rupees) |
| Savings
accounts |
93,000 |
1187.32 |
| Loans |
33,778 |
937.62 |
| Fixed
Deposits |
4,375 |
724.14 |
| Share
Capital |
27,980 |
107.86 |
| Total
Working Capital |
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38.28 |
| Surplus |
- |
3,059 |
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Amul
is the dairy products brand of GCMMF. Gujarat Cooperative
Milk Marketing Federation (GCMMF) is a India's largest
food product marketing organization. It is a state level
apex body of milk cooperatives in Gujarat, which aims
to provide remunerative returns to the farmers and also
serve the interest of consumers by providing quality
products, which are good value for money. GCMMF is a
Cooperative For a cooperative to deliver value, it needs
to remain true to its values, be clear in its mission
and run as a highly competitive business. It should
be able to create and seize opportunities, to react
decisively to events, to anticipate and act to take
advantage of future trends. To serve its members - which
are the reason why cooperatives exist - every cooperative
must have obtained the maximum advantage from procurement,
processing and most importantly, marketing and branding.
The 'Amul Pattern' of cooperatives has been a model
that has stood the test of time and adversities with
flying colours. During the year 2002-2003, Federation's
sales registered a growth of 17.5 percent increase to
reach Rs. 2,745.74 crores including consignment sales
of Rs. 404.53 crores.
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Members:
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12
district cooperative milk
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producers'
Union
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No.
of Producer Members:
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2.28
million
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No.
of Village Societies:
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11,132
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Total
Milk handling capacity:
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6.7
million litres per day
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Milk
collection (Total - 2002-03):
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1.86
billion litres
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Milk
collection (Daily Average 2002-03):
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5.08
million litres
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Milk
Drying Capacity:
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510
metric Tons per day
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Cattlefeed
manufacturing Capacity:
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1450
Mts per day
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Ever
since management guru C K Prahlad hailed Mumbai's ubiquitous
dabbawala as the quintessential master of supply chain
management, the organization has become a model of logistics
management. Since then, the way they operate, with just
one error in 16 million transactions, has become a favourite
case study at many an Indian business school. Their
modus operandi too has been well documented by the likes
of BBC and Dutch and German film makers. US Ivy League
college Yale is said to be planning a case study on
this motley tribe. Negotiations are also underway with
Mico in Nashik to set up a supply chain system. Also,
the dabbawallas are putting systems in place for offices
on the land acquired by the Maharashtra Industrial Development
Corporation. On an average, a Dabbawala who is like
an entrepreneur covers 70km to 80km in two-and-a-half
hours. Every station on Mambai's western, central and
harbor Railway lines has two groups ranging between
15 to 40 people. All of them are entrepreneurs who come
together to deliver as a whole. They work exactly like
the post office with hub and spoke operations. The meals
picked up from clients by 9-9.30 are brought to the
closest railway station. Numbers and symbols painted
on the aluminum cases help to sort out the dabbas according
to the destination station. Over the next hour, they
are loaded in trains and taken to their destinations,
where they are once again sorted out on the basis of
office, street and floor. Even as the dabba is picked
up from a client's home and delivered by one person,
it is delivered and picked up from the workplace by
another person.
The
maximum load that a dabbawala handles a day is 25 to
35 dabbas which snuggle in 100 kg crates. Look at the
costs. A client pays anywhere from Rs 150 to Rs 250
a month to his dabbawala. Of this, he pays Rs 15 to
the association, Rs 60 for a crate and Rs 120 to the
railways. "On an average, the balance we take home is
from Rs 3,500 to Rs 4,000," reveals a dabbawala. The
association, which has a corpus of Rs 50,000, doles
out cash to the needy whenever the need arises. The
association acts as a watchdog and helps out with substitutes
when dabbawalas have to go on leave. Clearly, the dabbawalas
have survived for over a century, as they've had no
competition. The Association's headcount of 5,000 hasn't
changed for a decade, and the average age appears to
be around 55 years. Children will continue to go to
school and people to offices. As long as people feel
hungry, the dabbawala will be there.( Source: Business
Standard)
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Infosys
Technologies Ltd. (NASDAQ: INFY) provides consulting
and IT services to clients globally - as partners to
conceptualize and realize technology driven business
transformation initiatives. With over 21,000 employees
worldwide, we use a low-risk Global Delivery Model (GDM)
to accelerate schedules with a high degree of time and
cost predictability. We provide solutions for a dynamic
environment where business and technology strategies
converge. Our approach focuses on new ways of business
combining IT innovation and adoption while also leveraging
an organization's current IT assets. We work with large
global corporations and new generation technology companies
- to build new products or services and to implement
prudent business and technology strategies in today's
dynamic digital environment. Infosys Technologies Ltd.
(NASDAQ: INFY) provides consulting and IT services to
clients globally - as partners to conceptualize and
realize technology driven business transformation initiatives.
With over 21,000 employees worldwide, we use a low-risk
Global Delivery Model (GDM) to accelerate schedules
with a high degree of time and cost predictability.
Summary
Financials
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For
the financial year ending March 31, 2003
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Indian
GAAP
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Total
Income: |
Rs.
3,622.69 crore |
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Net
profit after taxes: |
Rs.
957.93 crore |
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Earning
per share (Rs. 5): |
Rs.
143.37 (diluted) |
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Total
assets: |
Rs.
2,860.65 crore |
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Cash
and cash equivalents: |
Rs.
1,638.51 crore |
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Moser
Baer India, the world third largest manufacturer of
magnetic record able media (micro floppy disks) and
optical record able media (compact disks, data media,
and audio storage products ). Moser Baer is an unqualified
success story ; the company 's net sales grew from Rs.
333.9 crore in 2000-2001 …… In the same period the net
profit grew from Rs. 138.5 crore to rs. 245 crore. Moser
Baer, having established itself as a dynamic Indian
transnational with a strong focus on research and development,
has successfully developed cutting edge technologies
for recordable Optical Media, constantly innovating
and introducing new products and processes. Its goal
has been simple and straightforward to be a dominant
player in the global storage media arena. An emphasis
on high quality products and services has enabled Moser
Baer to emerge as one of India's leading technology
companies. The company has an 11% share of the global
recordable optical media market, making it the largest
player in India and third largest in the world. Over
80 per cent of Moser Baer's production is exported to
82 countries across six continents and the company has
strong tie-ups with all the major technology brands
in the world. Products manufactured by the company include
optical and magnetic storage media. The company manufactures
Recordable Compact Discs (CD-R), Rewritable Compact
Discs (CD-RW), Pre-recorded CD/DVD, Digital Versatile
Disks (DVD-R) and Rewritable Digital Versatile Disks
(DVD-RW) in the optical storage media segment. In the
Magnetic Data Storage category Moser Baer manufactures
Compact Cassettes, Micro Floppy Disks (MFD) and Digital
Audio Tapes (DAT). A 1000 crore company, Moser Baer
has an equity base of 48 million shares with some of
the largest globalfinancial institutions and funds as
its shareholders.
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"Hero",
brand came into being in the year 1956. From a modest
manufacturer of bicycle components in the early 1940's
to the world's largest bicycle manufacturer today, the
odyssey was fueled by one vision - to build long-lasting
relationships with everyone, including workers, dealers
and vendors. This philosophy has paid rich dividends
through the years. Hero, a name synonymous with two
wheelers in India is today a multi-unit, multi-product,
geographically diversified Group of companies. Through
fully integrated operations, the Hero group roll their
own steel, make critical components such as free wheels
for their bicycles, and have the foresight to simultaneously
diversify into myriad ventures, like product designing,
IT enabled services, finance and insurance, just to
name a few. The Hero Group philosophy is: "To provide
excellent transportation to the common man at easily
affordable prices and to provide total satisfaction
in all its spheres of activity." Thus apart from
being customer-centric, the Hero Group also provides
its employees with a fine quality of life and its business
associates with a total sense of belonging. "Engineering
Satisfaction" is the prime motive of the Hero Group
and it has become a way of life and a part of the work
culture of the Group. This is what drives the Group
to seek newer vistas, adopt faster technology and create
quality driven products to the utmost satisfaction of
customers, partners, dealers and vendors. Hero Group
ranks amongst the Top Indian Business Houses comprising
of 18 profit-making companies, with an estimated turnover
of US$1.8 billion during the fiscal year 2003-2004.
Hero Honda was recognized as Bike Maker of the Year
by Overdrive Magazine Most Respected Company
in Automobile Sector by Business World Winner of the
Review 200 - Asia's Leading Companies Award (3rd
rank amongst the top 10 companies).
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Biocon
is India's leading biotechnology company. Over the past
25 years, it has evolved from an enzyme manufacturing
company to a fully integrated biopharmaceutical enterprise,
focused on healthcare. It applies proprietary fermentation
technologies to develop innovative and effective biomolecules
in diabetology, oncology, cardiology and other therapeutic
segments.
Biocon
offers four types of products and services
1.
Biopharmaceuticals 2. Enzymes 3. Clinical Research 4.
Custom research Biocon's success has been its ability
to develop innovative technologies and products and
to rapidly leverage them to adjacent domains. This unique
"integrated innovation" approach has yielded a host
of patented products and technologies that have enabled
multi-level relationships with our global clientele.
Genomics has transformed the pharmaceutical industry
by dissolving the line between Biologicals (therapeutic
proteins) and Pharmaceuticals (small molecules). Biotechnology
companies are today extending their research programs
to therapeutic small molecules. "Biopharmaceuticals"
now better describes this interface and constitutes
a rapidly growing segment of therapeutic molecules ranging
from small molecules (e.g. statins, immunosuppressants)
to recombinant proteins (e.g. human insulin, vaccines,
monoclonal antibodies) derived from microbial and mammalian
cell culture-based fermentation technologies. Biocon's,
integrate our proprietary fermentation technologies
and sophisticated R&D skills to manufacture and market
a broad range of industrial enzymes, food additives
and process aids. It supplies over 50 countries across
a wide range of industry segments including healthcare,
beverage, brewing, baking, fruit juice, starch & alcohol,
sugar, animal health, paper & pulp, leather and detergent.
In fact, Biocon is the first enzyme company globally
to receive the ISO 9001 accreditation. We are also India's
largest producer and exporter of enzymes. Syngene is
an internationally reputed Custom Research Company (CRC)
with multi-disciplinary skills in synthetic chemistry
and molecular biology. Leveraging the convergence of
information technology and biotechnology, we conduct
high value R&D in early stage drug discovery and development
for a diverse global clientele. Clinigene is a Clinical
Research Organisation that offers global biotechnology
and pharmaceutical majors strong clinical trial, regulatory
and laboratory capabilities for drug development. Established
in the year 2000 as a Biocon subsidiary, we set up India's
first CAP (College of American Pathologists) accredited
Central Reference Laboratory with clinical specialisations
in biochemistry, haematology, histopathology and microbiology.
Our value-added services include patient registries
and clinical databases in diabetes, lipidemia, oncology,
and cardio vascular diseases.
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ICICI
Bank is India's second-largest bank with total assets
of about Rs. 112,024 crore and a network of about 450
branches and offices and about 1750 ATMs. ICICI Bank
offers a wide range of banking products and financial
services to corporate and retail customers through a
variety of delivery channels and through its specialized
subsidiaries and affiliates in the areas of investment
banking, life and non-life insurance, venture capital,
asset management and information technology. ICICI Bank's
equity shares are listed in India on stock exchanges
at Chennai, Delhi, Kolkata and Vadodara, the Stock Exchange,
Mumbai and the National Stock Exchange of India Limited
and its American Depositary Receipts (ADRs) are listed
on the New York Stock Exchange (NYSE). ICICI Bank was
originally promoted in 1994 by ICICI Limited, an Indian
financial institution, and was its wholly owned subsidiary.
ICICI's shareholding in ICICI Bank was reduced to 46%
through a public offering of shares in India in fiscal
1998, an equity offering in the form of ADRs listed
on the NYSE in fiscal 2000, ICICI Bank's acquisition
of Bank of Madura Limited in an all-stock amalgamation
in fiscal 2001, and secondary market sales by ICICI
to institutional investors in fiscal 2001 and fiscal
2002. ICICI was formed in 1955 at the initiative of
the World Bank, the Government of India and representatives
of Indian industry. The principal objective was to create
a development financial institution for providing medium-term
and long-term project financing to Indian businesses.
In the 1990s, ICICI transformed its business from a
development financial institution offering only project
finance to a diversified financial services group offering
a wide variety of products and services, both directly
and through a number of subsidiaries and affiliates
like ICICI Bank. In 1999, ICICI become the first Indian
company and the first bank or financial institution
from non-Japan Asia to be listed on the NYSE. After
consideration of various corporate structuring alternatives
in the context of the emerging competitive scenario
in the Indian banking industry, and the move towards
universal banking, the managements of ICICI and ICICI
Bank formed the view that the merger of ICICI with ICICI
Bank would be the optimal strategic alternative for
both entities, and would create the optimal legal structure
for the ICICI group's universal banking strategy. The
merger would enhance value for ICICI shareholders through
the merged entity's access to low-cost deposits, greater
opportunities for earning fee-based income and the ability
to participate in the payments system and provide transaction-banking
services. The merger would enhance value for ICICI Bank
shareholders through a large capital base and scale
of operations, seamless access to ICICI's strong corporate
relationships built up over five decades, entry into
new business segments, higher market share in various
business segments.
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The
Nirma story began in 1969, when Mr. K. K. Patel rolled
out the first bag of phosphate free Synthetic Detergent
Powder, signalling the launch of Nirma. And that first
bag of Nirma was destined to change the Indian detergent
industry hitherto dominated by multinational players
offering high priced products to a small segment of
the population. Within a short span of three decades,
Nirma has completely rewritten the rules of the game.
Offering high quality products at unbeatably low prices.
In the process, Nirma has helped expand the entire soaps
and detergents market to a level of Rs. 82 billion.
Today, Nirma has a Rs.17 billion share in this market
and has been acknowledged as a marketing miracle. This
has been possible through it's focus on cost effectiveness
by integrating latest technology manufacturing facilities
with innovative marketing strategies to create world
class brands. And at the same time not losing sight
of it's social responsibilities. Nirma is a multi-locational
integrated manufacturing facilities, a broad product
portfolio under an umbrella brand - Nirma, market leadership
in detergents and soaps, exports to the Middle East
and neighbouring countries, backward and forward integration
projects involving planned investments of over a Rs.10
billion, and focus on a strong R&D base for continuous
product development. All this has been achieved through
a valued human resource pool and balanced with socially
responsible growth.
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