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In
Tirur's "Paan Street", the aroma is back. The
thaw in Indo-Pak relations has rekindled the
hopes of south India's largest betel leaf market.
The tongue-tickling leaves of Malappuram's Malabar
paan - also called Lanka paan - used to be the
first choice of the voracious paan eaters of
Pakistan, but strained relations between the
two countries had badly affected trade. Now
after a painful pause, the leaf is set to regain
its lost glory. Every day, around 80 tonnes
of Malabar paan are dispatched to Mumbai to
be airlifted to Karachi and Lahore. Betel farmers
and the merchants of Malappuram district want
to forget their bitter past. Many of them had
even planned to switch to other crops. Growers
explain why the Pakistanis are fond of the Malappuram
leaves. "It has got a better shelf life than
that of the other varieties. Besides, it has
a special aroma and is known for its medicinal
quality (it is used in Ayurveda in a big way),"
claims P. Prasad of Appayi and Sons, a leading
betel merchant of Tirur. "Pakistanis like sweet
paan and for that Malappuram leaves are best
suited," he explains.
Courtesy:
Hindustan Times, October 18, 2004
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India
in Lonely Planet's Top 5
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India
as a destination is getting hotter. A survey
conducted by the Lonely Planet guidebook has
ranked India the fourth most popular destination
in the world. Thailand, Italy and Australia
occupy the first three places, while New Zealand
is fifth. Over 7,500 respondents from 134 countries
participated in the online survey which marked
Lonely Planet's 30th anniversary year. The participants
were predominantly from Europe, North America
and Australia. A third of all travellers nominated
Asia as their favourite region. Europe followed
a close second with 30 per cent. According to
the Ministry of Tourism, inbound tourism to
India boomed during the winter months with a
15 per cent growth and an additional Rs 3,000
crore earnings in foreign exchange. "Our focus
on infrastructure and promotion of India in
key source markets has paid off," said Rathi
Vinay Jha, secretary, Tourism. "The 'Incredible
India' campaign has enabled us to tap source
markets like Europe and increase the inflow
from there," said Amitabh Kant, joint secretary
(tourism).
Courtesy:
Hindustan Times, January 16, 2004
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Book
on IITs' Success Stories
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Some
of the most successful alumni of the prestigious
Indian Institutes of Technology (IITs), who
are holding top position, have been profiled
in a new book released recently. The 135-page
coffee table book- 'IIT: India's Intellectual
Treasures' - written by Suvarna U Rajguru and
Ranjan Pant- will give readers "behind the scenes"
look into the prestigious Indian Institutes
and the success stories of their alumni. Among
others it profiles Mohammad A. Zaidi, Chief
Technical Officer and Vice President, Alcoa;
Rajat Gupta, former Managing Director of McKinsey;
Vinod Khosla, co-founder of Sun Microsystems;
Raghuran Rajan, Chief Economist, International
Monetary Fund; Jeet Bindra, President, Chevron
Global Refining and Arun Netravali, former President
of AT&T Bell Labs. IITs were one of the first
institutions of higher education established
in India. Many of its graduates have made outstanding
contributions to business, industry and education
in the United States and India.
Courtesy:
The Economic Times, January 13, 2004
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India
Needs a Framework for Global Leadership, says
Mukesh Ambani
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India
needs a framework for global leadership and
20 million overseas Indians should be at the
apex as enablers, Reliance Industries CMD Mukesh
Ambani said here on Saturday. In a multimedia
presentation at the plenary session, 'India
and the Diaspora: Vision 2020,' of the Pravasi
Bharatiya Divas, Ambani said his framework involves
four segments of the global Indian society working
in a mutually reinforcing manner. The overseas
Indians would scout opportunities, represent
Brand India, network for Indian initiatives
and seed nodes for innovation. "They will help
India turn brain drain into brain gain." At
the second tier would be the 50 million resident
Indians who form the leadership of India in
government, enterprise, academics and institutions.
"They would be the flag-bearers... They would
be obsessed with a vision and the passion for
fostering global initiatives and attaining global
leadership." At the third tier would be some
400 million young Indians who represent the
aspirations of India. "They would be legionaries.
They would arm themselves with professional
education and hone their skill sets to participate
competitively in global manufacturing and service
opportunities. They would go beyond business
process outsourcing to attaining global leadership
in services." The legionaries would go beyond
outsourced manufacturing to creating global
brands. "They would go beyond contract research
to creating new vistas of knowledge. They will
help India be seen not as a land of people but
as a force of people power." At the fourth tier
would be about 500 million Indians in agriculture
and allied activities. "They would be the rangers.
They would be forerunners of a new green revolution."
All that is easier said. Ambani warned that
the framework for India attaining global leadership
calls for a plan of action. The first action
is in investing heavily in science and technology
education. Research-led higher education in
science and technology, he said, is the crucible
for ideation and innovation. The country also
has one of the largest educational systems in
the world.
Courtesy:
The Indian Express, January 11, 2004
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Indian
Food Conquers the World
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Everyone
knows that chicken tikka masala is Britain's
new national dish. But a few years back, came
an arguably better indication of how staple
Indian food has become in the UK. Just before
the Millennium, when global breakdown and chaos
was anticipated because of the Millennium Bug,
the British government's Millennium Bug Task
Force suggested that everyone in Britain prepare
for the worst by stocking up on two weeks supply
of staples. Many explanations are advanced by
writers like Shrabani Basu: Britain's long fascination
with India, the presence of migrants from the
subcontinent, even the suggestion that spicy
Indian food suits British palates etc. This
may all be true, but there's a practical reason
too. Indian food fits well into increasingly
hurried lifestyles. Indian food is particularly
well suited to being made in advance only to
be reheated or at most assembled, using partially
prepared ingredients like masala pastes or cooked
canned beans. Indian food works because unlike
the great classic cuisines like French and Chinese,
which depend on the best seasonal ingredients
prepared with exacting skill and served at once,
Indian food can survive with indifferent ingredients
and long cooking or serving times. All this
combined to make curries the perfect food for
mass production in industrial cookers, which
could precisely gauge temperature and then flash
freeze and package the food, all ready to be
heated up later. The UK may have been the best
place for Indian ready meals to make an impact.
But it's happened elsewhere too, most unexpectedly
in Japan. Madhur Jaffrey, who recently released
a book on the food of the Indian Diaspora and
its impact on other countries, writes of how
amazed she was to see that Japanese supermarkets
give more space to Indian-inspired food than
to Chinese or Korean.
Courtesy:
The Economic Times, January 01, 2004
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